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Impact Theory with Tom Bilyeu

Impact Theory is a business and mindset-focused interview show that will teach anyone aspiring to greatness the secrets to success. The show is hosted by Tom Bilyeu - a serial entrepreneur and co-founder of the #2 Inc. 500 company Quest Nutrition and former host of the viral hit Youtube series Inside Quest (viewed over 100,000,000 times). Bilyeu is known for his passion and preparation. Always eager to truly learn from his guests, Bilyeu digs deep and brings the urgency of someone hungry to put what he’s learning to immediate use - making the show not only entertaining and energetic, but also hyper-useful.
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Impact Theory with Tom Bilyeu
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Oct 5, 2021

Check out our sponsors: 

Athletic Greens: Go to athleticgreens.com/impact and receive a FREE 1 year supply of Vitamin D AND 5 free travel packs with your first purchase!

Stay updated on our special NFT product drop coming October 13, 2021! Join the Impact Theory Discord channel or follow Tom on Twitter for updates: Discord: https://impacttheory.com/discord Twitter: https://twitter.com/TomBilyeu

ButcherBox: Sign up at ButcherBox.com/impact and get 2 lbs of ground beef FREE in every order for the life of your membership.

Helix Sleep: Go to HelixSleep.com/impact for up to $200 off your mattress and 2 free pillows.

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When you sit back allow yourself to really dream, often the dream you have is beautiful but it’s also big, a little scary, and intimidating. Big dreams and big goals feel nearly impossible. It’s hard to fathom how you’re supposed to get from where you are in this moment to this far away goal that’s hard to conceptualize. James “Iron Cowboy” Lawrence completed 50 consecutive Iron-Distance Triathlons covering 7,030 miles with 0.24% of those miles completed indoors due to inclement weather. He joins Tom and breaks down the backlash he got for doing less than 17 miles indoors, and reveals the real mental fortitude and personal challenges he faced that lead him to deciding on completing 100 consecutive Iron-Distance Triathlons this time, plus one.

 

James talks about what it really means to do hard things, and how the secret of achieving your goals is in the journey, the failures, and the lessons that prepare you for the actual goal. He’s opening up about what his post-recovery has become and the challenges he’s overcoming for that as well.

 

Order the Iron Cowboy’s book, Redefining Impossible: https://amzn.to/3k4XhFQ

Check out James’ 1st Interview with Tom, Push Past Pain: https://youtu.be/cgU7abzvSQk

 

SHOW NOTES:

 

1:02 | Why Do the Hard Things

7:10 | 100% Physical & 100% Mental

13:56 | Goals Change Perspective

20:08 | Confront Your Weakness

24:59 | 101 Iron-Distance Triathlons

42:10 | Set Your Own Standards

52:57 | Why Do 1 More Than 100

58:37 | Post-Recovery Stage

 

QUOTES:

 

“Doing hard things with intent is preparation for the unknown.” [2:18]

 

“Motion creates emotion, and you have to experience something and feel it in order to have an experience or knowledge with it.” [4:00]

 

“Mastering that continual conversation and beatdown that we have with ourselves is one of the most important pieces to that puzzle.” [9:42]

 

“Why people fail is because they rush straight to that big goal and they miss out on everything in between, which is the most important part.” [14:48]

 

“You need to meet yourself where you're at, on your journey. And over time, your perception perspective will change about what's possible for you.” [18:20]

 

“You wouldn't do something if you knew how damn hard it was going to be, and you wouldn't do something if you had all the answers, and you don't start as the expert.” [34:34]

 

“What you say you're going to do is the expectation, and if you deviate from that, it gives them permission to then attack you.” [43:23]

 

“We don't know what tomorrow is gonna bring, and if you quit now you're never going to find out and that would be the most tragic thing you do on your journey…” [49:46]

 

Follow James Lawrence:

Website: https://www.ironcowboy.com/

Twitter: https://twitter.com/IronCowboyJames

Facebook: https://www.facebook.com/IronCowboy/

Instagram: https://www.instagram.com/ironcowboyjames/

 

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